Leonid Agutin and Johnny are top artists in the reserves. Soon they will be a duo. The singers also participated in a large advertising company of the Russian payment system – after researching the interests of the audience, only popular stars are taken in such projects. Agutin’s songs are interesting for mature audiences, Johnny – for young people
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Artist registration for the December corporate parties this season will close in November – this is later than usual. The trend of the last two years: rejection of long-term planning in all spheres of show business – the public is more inclined to buy tickets for concerts of stars at the last minute; affluent people drop the price and pull the trigger with pre-paid private parties with artists. The owners of large event agencies are trying to convince the public – they order stars, there will be corporate parties. The owner of the biggest star organizer of the “Empire of Music” Tabriz Shahidi is trying to spread optimism: it is too early to say that December will no longer be a “bread month” for the stars. However, the artists themselves understand that this optimism is a show for doubting customers – they say that they order music and pay early, otherwise they will line up all the stars. They won’t understand!
Recently, the National Association of Event Planners announced a figure: the drop in company budgets for New Year’s company parties is more than 20%. However, these data are preliminary. Obviously, the real numbers will be many times higher. Agency search is also overrated: asking for a price does not guarantee an order. Artist directors look at the situation more realistically: they are already talking about a drop in demand for the December performances of stars by at least 30-50%. Compare with the numbers that were before the pandemic. Publicly, artists and their management no longer acknowledge the drop in New Year’s income: this further reduces demand; making the complaining star the subject of criticism on social networks and the media.
Where and who will work? The directors of the artists told kp.ru about the sought-after stars at the time of the New Year’s parties. There are several trends. The first – he had work in expensive hotels in Turkey and the United Arab Emirates. It has started (and here later than usual) the booking of artists for the New Year holidays in these countries to perform concerts in front of tourists. The lists have not yet been approved. Here, too, site managers strive to save money and “drop” the stars’ fees. That’s why they negotiate for a long time. The second is that company parties with stars no longer make them grand and pretentious: by booking hotels and bringing together big-name stars. Now in fashion: dinners in the office with honoring the employees and congratulations in the company accompanied by a cover band, most often without guest artists. The third – the top artists will congratulate you on the new year, but not with big collective concerts, but one by one. That is, if earlier several stars invited rich people to a corporate or private event at once, now they will be limited to one or two stars. Fourth, no more double markups for holidays.
Of the great artists in the reserves, the most sought after (according to the organizers and directors of the stars): Grigory Leps, Leonid Agutin, SHAMAN, Nikolai Baskov, Johnny, Polina Gagarina, “Hands up!”, Basta, Anna Asti. Their fees for private events start at 3 million rubles.